Did you know that there are roughly 37 million people who speak Spanish that are living in the US now? What this means is that for those who have websites they need to do their best so that they can cater to this segment of the population. This number represents a big marketing opportunity for you that you can capitalize if you take steps to do so. You wouldn’t want them to choose your competitors over you just because you didn’t find ways to cater to them, won’t you?
One of the best ways for you to capitalize on this population is to have a Spanish-friendly website. What this means is that those who speak the Spanish language will feel right at home whenever they go to your website. Read on to find a few ways by which you can do that.
The first thing and probably the most important thing as well that you need to do is to make sure the website that you have can be read in both English and Spanish. If you cannot arrive at full translation then just choose to translate the important parts in your website. The important parts would be the menu so that they can understand what they can order from your restaurant and the contact details of the restaurant itself.
But if you can find a way to do so it is best that you have the option in your website to be fully translated. What you can do is to structure your website in a way that when the Spanish customer clicks on their flag the page becomes Spanish then.
After taking care of the content you also need to take care of using the language of the Spanish for the purposes of SEO. This is done with the use of hreglang tags. You also need to think carefully your website’s structure. If you cannot have a fully translatable website then what you can have instead is a sister website that has Spanish content. You can look for examples of these online.
Second, you need to mind your use of idioms and euphemisms. There are some euphemisms and idioms that do not translate well in Spanish.
The third thing is making sure you have bilingual links in your website. Although it is much better to have a fully translated website, you can choose to have the top-level links presented in both English and Spanish. This will make Spanish customers feel at ease navigating your website.
An example of a top-level link that needs to be bilingual is the local hoteles that people can stay at after eating at your restaurant. This will direct them to the hoteles that are found in your area. You can tie up with hoteles for advertising revenue. If you do that you will earn a commission whenever the hoteles get a room booked from the link in your website. Many hoteles practice this form of affiliate advertisting.